market research

Cosmetics: market data

Cristina Morlino - September 16, 2021
cosmetics

Cosmetics: market data

What does the data tell us about the cosmetics and personal care market?

Cosmetics and personal care: the data

In 2019, the beauty and personal care market generated a total revenue of $504.5 billion worldwide.

With 45%, personal care was the largest segment of the beauty & personal care market with $226.1 billion in revenue in 2019.

Mercato della cosmetica e della cura personale - PXR Italy
Mercato della cosmetica e della cura personale - PXR Italy

The annual growth rate of the beauty and personal care market is estimated to be 3.4%, reaching $615.8 billion by 2025.

Valore del mercato - PXR Italy
Valore del mercato - PXR Italy

Cosmetics: market data and numbers

As for the cosmetics segment, despite 2020 revenues being 7.2% lower than estimated (due to COVID-19), revenues are expected to be $118.5 billion by 2025.

Fatturato mercato della cosmetica - PXR Italy
Fatturato mercato della cosmetica - PXR Italy

In the cosmetics segment, it was facial products that generated the largest revenue share in 2019. Estimates predict a similar situation in 2025 as well.

Prodotti cosmetici - PXR Italy
Prodotti cosmetici - PXR Italy

In 2019, the region where there was the highest spending on cosmetics was Asia (41% of total market revenue).

Mercato mondiale della cosmetica - PXR Italy
Mercato mondiale della cosmetica - PXR Italy

On the other hand, the worldwide turnover of the Italian cosmetics and personal care industry in 2019 amounted to €12,007 million.

Fatturato cosmetica - PXR Italy
Fatturato cosmetica - PXR Italy

Cosmetics market in Italy: data

Below there is the average Italian consumer spending in 2019 on a single cosmetics product (based on % of respondents).

Spesa per cosmetici - PXR Italy
Spesa per cosmetici - PXR Italy

In 2019, Italian consumers indicated which criteria are the most important when choosing cosmetics products.

Criteri di scelta per prodotti cosmetici - PXR Italy
Criteri di scelta per prodotti cosmetici - PXR Italy

In 2020, the global revenue of the Italian cosmetics sector was about €10,500 million, registering a contraction due also to the decline in exports.

In fact, exports of cosmetics fell by 16.7%, resulting in a value of €4.2 billion of trade between the countries.

Esportazioni cosmetici - PXR Italy
Esportazioni cosmetici - PXR Italy

Italy's most faithful partners register negative trends in line with the overall trend of cosmetic exports:

  • France (-18.1%)
  • Germany (-20.8%)
  • United States (-19.3%)

Positive trends come from:

  • China (+3.0% with €89M)
  • Czech Republic (+10.7% with €70M)
  • Ukrainian (+9.9% with €46M)
  • Australia (+5.5% with €43M)

Moreover, because of the pandemic, the consumption habits of Italians have also changed:

Abitudini di consumo - PXR Italy
Abitudini di consumo - PXR Italy

What about you, have you changed your care habits?

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