What does the data tell us about the cosmetics and personal care market?
Cosmetics and personal care: the data
In 2019, the beauty and personal care market generated a total revenue of $504.5 billion worldwide.
With 45%, personal care was the largest segment of the beauty & personal care market with $226.1 billion in revenue in 2019.
The annual growth rate of the beauty and personal care market is estimated to be 3.4%, reaching $615.8 billion by 2025.
Cosmetics: market data and numbers
As for the cosmetics segment, despite 2020 revenues being 7.2% lower than estimated (due to COVID-19), revenues are expected to be $118.5 billion by 2025.
In the cosmetics segment, it was facial products that generated the largest revenue share in 2019. Estimates predict a similar situation in 2025 as well.
In 2019, the region where there was the highest spending on cosmetics was Asia (41% of total market revenue).
On the other hand, the worldwide turnover of the Italian cosmetics and personal care industry in 2019 amounted to €12,007 million.
Cosmetics market in Italy: data
Below there is the average Italian consumer spending in 2019 on a single cosmetics product (based on % of respondents).
In 2019, Italian consumers indicated which criteria are the most important when choosing cosmetics products.
In 2020, the global revenue of the Italian cosmetics sector was about €10,500 million, registering a contraction due also to the decline in exports.
In fact, exports of cosmetics fell by 16.7%, resulting in a value of €4.2 billion of trade between the countries.
Italy's most faithful partners register negative trends in line with the overall trend of cosmetic exports:
- France (-18.1%)
- Germany (-20.8%)
- United States (-19.3%)
Positive trends come from:
- China (+3.0% with €89M)
- Czech Republic (+10.7% with €70M)
- Ukrainian (+9.9% with €46M)
- Australia (+5.5% with €43M)
Moreover, because of the pandemic, the consumption habits of Italians have also changed:
What about you, have you changed your care habits?