market research

How many people in Italy like Nutella?

Beatrice Borghi - February 4, 2022
italians nutella nutella

How many people in Italy like Nutella?

Nutella report - PXR Italy

What we have investigated?

We studied how many people in Italy like Nutella ahead of World Nutella Day. We asked "Do you like Nutella?" - Yes, I do VS No, I don't.

1.000 respondents. The research has been conducted on a representative sample of the Italian population (1.000 people) aged between 18 and 64 years. 50,1% were women and 49,9% were men.

Nutella: how many Italians like it?
Women and men in comparison

More than 7 out of 10 Italians (74%) say they like Nutella. On the other hand, more than 2 out of 10 Italians say they don't like Nutella.

As can be seen in the second graph, there are no particularly significant differences between men and women. Both the majority of men and women say that they like Nutella.

Nutella: % of men who say they like it
% of men who don't like Nutella

Older men aged 55-64 like Nutella in Italy more than other age groups. Men aged 35 to 54 also like Nutella, while those aged 25 to 34 say they don't like it.

Nutella: % of women who say they like it
% of women who don't like Nutella

Women aged between 35 and 54 are the most likely to like Nutella. The percentage of liking seems to rise as they get older.

Young women (18-24) don't like Nutella, while the age group with the highest liking percentage is 45-54.

Nutella: comparison between men and women who
like it

When comparing men and women by age group, the following data stands out: the 18-24 and 55-64 age groups have the same percentage of appreciation of Nutella. We can see the most substantial difference between the 25-34 age group, where women stand out with 74% interest in Nutella against 56% from men.

Want to find out more facts and data about the food market? Read here.

Fill the form to download the report

Follow us

Main Office Address: Via San Vittore 43, 20123, Milan
Phone Main Office: +39 377 12 51 283
For business inquiries:

Read our latest research contents

Read our latest articles