market research

Consumer habits: how much do Italians read?

Leonardo Saulle - December 13, 2021
books consumer behavior italians

Consumer habits: how much do Italians read?

Quanto leggono gli italiani?

How much do Italians read? The following image shows a comparison of the countries in Europe where citizens spend the most time reading.

Quanto tempo trascorrono gli italiani a leggere?
Fonte: Analisi PXR Italy sulla base di dati Eurostat

How many books do Italians read in a year?

Quanti libri vengono letti in Italia?
Fonte: Analisi PXR Italy sulla base di dati Istat

More than half of Italians (60%) do not read books. On the other hand, 18% of Italians read 1-3 books per year and 16% read 4-11. Finally, we find the "avid readers" (12+ books), who represent 6% of the population.

Italians read more books of the following genres:

  • Rose/love;
  • Detective/Mystery;
  • Religious/inspirational/self-help;
  • Fantasy (Source: PXR Italy analysis based on data aggregated from 6 research studies in publishing, published between 2019 and 2021).

In Italy, are more men or more women reading?

Leggono più le donne o gli uomini?
Fonte: Analisi PXR Italy sulla base di dati aggregati da 6 ricerche nell'ambito dell'editoria, publicate tra il 2019 e il 2021

46% of women read, compared to 36% of men. However, from 2009 to 2020, the number of women readers (-6%) decreased more than the number of men readers (-2%).

North, Central, South and Islands: where do we find the largest number of readers?

Si legge più al Nord, al Centro o al Sud?
Fonte: Analisi PXR Italy sulla base di dati Istat

Nearly half of the population of Northern Italy (without distinction between West and East) read at least one book during 2019: similar results can be traced in the Center, while in the South and Islands there are significantly lower shares of readers.

In what age group do you find the largest number of readers?

Leggono più i giovani o gli anziani?
Fonte: Analisi PXR Italy sulla base di dati Istat

More than half of young people (18-24 years old) read at least one book a year. As shown in the chart, many Italians abandon the hobby of reading as they get older.

What about you, how many books do you read?

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