In 2020, the global ice cream market was valued at $68,052.20 million and is expected to reach $122,051.10 million by 2031. This massive growth is due to the increasing demand for cold desserts by people of all ages.
Every year, 31 May is World No Tobacco Day. In 1998, the World Health Organisation (WHO) established this day to remind people of the harmfulness of tobacco consumption and the consequences it brings to health. Year after year, the tobacco industry is enriched with new products that have a harmful impact not only on the body of those who use them, but also on the ecosystems on our planet.
Social Commerce is a specific type of E-commerce, which allows consumers to purchase a product directly from dedicated applications (such as Instagram, Facebook, Twitter and many others). The integration of social media is essential to allow retailers to use a new channel of communication and product promotion. The growth in demand for online shopping in recent years is high.
How much do Italians read? How many books do they read in a year? Do men or women read more? What are their favorite genres?
This is what User Experience is: The International Standard Organisation defines it as the set of responses and perceptions of a person resulting from the use of a product, system or service.
The concept of ‘phygital marketing’ refers to the possibility of using technology to connect the physical and digital worlds in order to create unique and interactive experiences for consumers.
Social Media Addiction: multiple social platforms and Internet accessibility have led to the potential for social media addiction, defined as the irrational and excessive use of online platforms to the point of interfering with other aspects of daily life.
Kahneman, system 1 and system 2: All people have two mental systems that allow them to adapt better to the environment.
The term gamification is derived from the word ‘Game’ and consists of the use of ludic and game design elements within non-game contexts.
Digital Nudging refers to all those features of virtual environments that influence people’s behaviour in a predictable way. Digital nudging is the design of app and site interfaces to guide people’s choices in the direction they want to go; it is one of the best sales tools on the market, and it is available to everyone.
Colours influence our emotions and therefore our choices and brands know this well. In fact, every brand has its own logo with a particular colour, which is the result of studies to ascertain how pleasant it is for consumers. Every company asks itself at least once: “What colours are good for increasing sales?
People tend to prefer one brand over another because it espouses their values; like friends, the more similar they are, the more likely they are to get along. For example, people who choose Apple do so because they value simplicity and efficiency in their lives, values that Apple itself places at the forefront. A loyal Samsung consumer, on the other hand, will tend to put more emphasis on values such as innovation and durability.
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