You will certainly have heard of the very rapid innovation that the world of the Web has undergone in recent years: day after day, the speed of interconnection, entertainment and business opportunities, the amount of personal and non-personal data, privacy laws and, ultimately, the needs of users increase. And it is precisely from users’ needs that Web3 was born.
Colours influence our emotions and therefore our choices and brands know this well. In fact, every brand has its own logo with a particular colour, which is the result of studies to ascertain how pleasant it is for consumers. Every company asks itself at least once: “What colours are good for increasing sales?
Computational neuroaesthetics is the discipline that integrates neuromarketing, psychology and computer science and investigates the human brain processes involved during the aesthetic experience.