digital marketing

Digital marketing - PXR Italy

The digital marketing market in Italy

The GlossaryMarketing defines digital marketing as the market that “encompasses all sales and communication activities conducted by a company through the use of digital tools and channels, often in synergy with other traditional marketing tools to create an integrated, personalised and interactive communication that can help the company to develop and increase the loyalty of its customer base.”

Digital Nudging - PXR Italy

What is Digital Nudging: Digital Persuasion

Digital Nudging refers to all those features of virtual environments that influence people’s behaviour in a predictable way. Digital nudging is the design of app and site interfaces to guide people’s choices in the direction they want to go; it is one of the best sales tools on the market, and it is available to everyone.