Digital marketing - PXR Italy

The digital marketing market in Italy

The GlossaryMarketing defines digital marketing as the market that “encompasses all sales and communication activities conducted by a company through the use of digital tools and channels, often in synergy with other traditional marketing tools to create an integrated, personalised and interactive communication that can help the company to develop and increase the loyalty of its customer base.”

Most popular jobs - PXR Italy

Italy: the most popular jobs

The world of work has undergone profound changes in recent years. With the globalisation of markets, many traditional jobs have disappeared and labour has been replaced by new technologies. Italy is one of the European countries most in difficulty in this transition; the main causes are unemployment and the phenomenon of the ‘brain drain’ (which we will go into in more detail in the next section). The main causes are unemployment and the ‘brain drain’ phenomenon (which we will discuss in more detail in the following article).

Mental health PXR Italy

How are Italians in terms of mental health?

We studied the level of mental well-being perceived by Italians in January 2022 and asked: “How would you rate your general state of mental health? (I am mentally well VS I am not mentally well)”.

Economic sentiment - PXR Italy

Italian economic sentiment up on May

The Economic Sentiment Indicator (ESI) is a composite indicator produced by the European Commission’s Directorate General for Economic and Financial Affairs (DG ECFIN). Its objective is to monitor GDP growth at the level of the EU Member States and the euro area (source: Eurostat).

Digital media - PXR Italy

Digital media in Italy in 2020: key figures

The term digital media (2020) refers to all audiovisual media content distributed directly over the internet. In 2020, 73% of the Italian population will be connected to the internet on a daily basis, mainly to use social networks.

Immigration in Italy - PXR Italy

Immigration in Italy at the time of the Coronavirus

At the end of July 2020, Italy is the first country in Europe in terms of the number of landings by sea, with a total of 14.382 arrivals, followed only by Spain and Greece. Between 1 January and 7 August 2019 there were 4.039 migrants landed in Italy, while in the same period in 2018 there were 18.890.

Smart working - PXR Italy

Smart working in Italy: is it really working?

As part of the measures adopted by the government to contain and manage the epidemiological emergency caused by COVID-19, the President of the Council of Ministers issued four decrees (or Prime Ministerial Decrees) which intervene on the methods of access to smart working.

Consumer confidence - PXR Italy

Falling consumer confidence: for Italians it’s already a crisis

“In your opinion, will you be better off in a year’s time than you are today?” was the question posed by PXR Italy to Italians in its latest survey on 17 June. The result is that more than 6 out of 10 people (64.3%) do not have confidence that their economic situation will improve in 2021. Moreover, 6 out of 10 Italians think that the Conte government is not able to restart the Italian economy (source: PXR Italy); in general, in Italy there is a climate of distrust towards the future. Let’s ask ourselves: what is the point of knowing consumer sentiment and confidence?

Fake News - PXR Italy

Fake news: 6 out of 10 Italians do not know how to recognise them

“Do you think you know how to recognise fake news on the web?” was the question asked by PXR Italy to Italians in its latest survey on 10 June. The result is that almost 6 out of 10 people (57.4%) believe they do not know how to recognise fake news; this figure reveals a certain awareness on the part of Italians of their ‘weakness’ to fake news. But let’s ask ourselves: 1. why is fake news a serious problem? 2. how many Italians actually know how to recognise fake news?

Covid in Lombardy - PXR Italy

Stricter anti-COVID measures needed in Lombardy

gions?” was the question asked by PXR Italy to Italians in its latest survey on 20 May. The result is that almost 7 out of 10 people (67%) think that more containment measures should be implemented in Lombardy than in other regions. Let’s ask ourselves: 1. how many infections are there in Lombardy compared to the rest of Italy? 2. Why are there so many infected and dead people in Lombardy?

Coronavirus - PXR Italy

Coronavirus will return: 7 out of 10 Italians are afraid

“Do you fear a new increase in Coronavirus infections in Italy?” was the question asked by PXR Italy to Italians in the latest survey on 13 May. The result is that more than 6 out of 10 people (66.2%) are afraid that the number of infections could increase again. Let’s ask ourselves: 1. are contagions really decreasing? 2. is there a possibility of a second wave (will the Coronavirus return)?

Social in quarantena - PXR Italy

Social Network during lockdown in Italy

The new PXR Italy research compared males and females from the north, centre and south and studied their perception of well-being in relation to the use of social networks. The question “Are social networks promoting your personal well-being during this quarantine?” was answered by a clear majority in the affirmative, consolidating the idea that even in the “Bel paese” the use of social networks is now an integral part of everyday life.

Summer 2020 - PXR Italy

Summer 2020: the most popular destinations for Italians

It must be said that the COVID-19 pandemic has changed the way we think about holidays all over the world; in Italy the most immediate effects have been observed in regions renowned for tourism. As far as destinations for summer 2020 are concerned, some studies have tried to frame the changes in real time in the Italian tourism landscape.