La segmentazione del mercato è un processo attraverso cui si suddividono i consumatori in diversi gruppi, sulla base dei rispettivi bisogni e desideri. Riconoscere le differenze tra clienti e creare diversi segmenti è fondamentale per un marketing di successo poiché permette di proporre prodotti e servizi mirati.
Un report di mercato consiste in un documento scritto in cui sono riportati dati e informazioni su un’analisi svolta su un preciso mercato di riferimento. Solitamente, i report vengono redatti con lo scopo di presentare i risultati di una ricerca di mercato ai clienti che l’hanno commissionata.
La ricerca di mercato può essere definita come un’indagine avente lo scopo di raccogliere e valutare elementi per meglio conoscere il mercato di un particolare prodotto o servizio e il suo potenziale sviluppo.
La regressione è una tecnica di analisi statistica che permette di indagare relazioni di dipendenza tra variabili quantitative.
A differenza della correlazione, quindi, la regressione consente di indagare rapporti di causa-effetto.
Correlation analysis is a statistical analysis to investigate the linear relationship between two quantitative variables.
The relationship between the two variables requires that each value of the first variable corresponds to a value of the second, following a certain regularity.
The concept of the extended self is treated by Russel Belk in an article of 1988, starting from some of William James’ considerations about the concept of the self.
In particular, he argued that the self is not only the sum of body and mind, but also the sum of one’s objects, meaningful relationships and the opinions of others.
Belk focuses on the field of marketing and consumption, believing that one’s possessions (brands and products) influence and reflect one’s identity.
A representative statistical sample is the set of subjects involved in a quantitative research with the aim of collecting data that can be generalised to the entire reference population.
In fact, it is necessary that the sample chosen consists of a representative portion of the population under study
The customer experience (CX) is – literally – the experience of the customer. Good CX involves looking after all interactions between an individual and a company. In particular, each interaction has to be tailored to the needs of individual customers; this is possible thanks to the information gained from big data.
The focus group is a qualitative research tool used in health psychology and market research.
It consists of an interview, guided by an expert conductor, which involves a focused discussion on a specific topic among a group of people.
What is the questionnaire in market research? The questionnaire is a social research survey instrument that allows information to be collected so that it can be organised within a data matrix.
The concept of ‘phygital marketing’ refers to the possibility of using technology to connect the physical and digital worlds in order to create unique and interactive experiences for consumers.
Social Media Addiction: multiple social platforms and Internet accessibility have led to the potential for social media addiction, defined as the irrational and excessive use of online platforms to the point of interfering with other aspects of daily life.
Kahneman, system 1 and system 2: All people have two mental systems that allow them to adapt better to the environment.
The term gamification is derived from the word ‘Game’ and consists of the use of ludic and game design elements within non-game contexts.
Desk research: what it is and what it is for. Desk research is the search, selection and possible revision of information already collected by others.
Quantitative research: what it is and what it is for. The quantitative approach to research consists of collecting information in numerical form using instruments that measure (or quantify) a phenomenon.
2020 is the year of collaboration between DGLine SRL, Web Software Agency since 1998, and PXR Italy, Research Institute since 2019.
A qualitative survey aims to collect data about people’s motivations, thoughts and attitudes towards a phenomenon.
L’Italia si posiziona al settimo posto al mondo per ricavi nel settore della ricerca di mercato, superata solo da USA, UK, Germania, Francia, Cina e Giappone; nel Bel paese si contano ricavi complessivi per 605 milioni di euro (contro i 20 miliardi di dollari degli Stati Uniti d’America).
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