sentiment analysis

Sentiment analysis - PXR Italy

Sentiment analysis: the future of marketing today

What is Sentiment analysis: it deals with building systems for identifying and extracting the opinions and sentiments of users, sites and pages on the web. Sentiment analysis is used in a variety of sectors: from marketing to communication, from social media analysis to consumer preference assessment, from politics to stock markets, from medical science to life sciences.

Text analytics - PXR Italy

Text analytics: analysing online conversations to increase turnover

Unlike the communication that companies do with classic media and for which it is difficult to assess the reactions of the public, on the web the traces of people’s opinions remain; text analysis (or text analytics) of online conversations is currently the most requested digital research service in the world.

Economic sentiment - PXR Italy

Italian economic sentiment up on May

The Economic Sentiment Indicator (ESI) is a composite indicator produced by the European Commission’s Directorate General for Economic and Financial Affairs (DG ECFIN). Its objective is to monitor GDP growth at the level of the EU Member States and the euro area (source: Eurostat).

Italians with mask - PXR Italy

What do Italians think about covid masks?

The result is that almost 6 out of 10 people (57%) think that masks are useful: the use of these medical devices is one of the most controversial issues of recent months and has seen doctors, scientists and opinion leaders clashing vigorously.

Covid in Lombardy - PXR Italy

Stricter anti-COVID measures needed in Lombardy

gions?” was the question asked by PXR Italy to Italians in its latest survey on 20 May. The result is that almost 7 out of 10 people (67%) think that more containment measures should be implemented in Lombardy than in other regions. Let’s ask ourselves: 1. how many infections are there in Lombardy compared to the rest of Italy? 2. Why are there so many infected and dead people in Lombardy?

Coronavirus - PXR Italy

Coronavirus will return: 7 out of 10 Italians are afraid

“Do you fear a new increase in Coronavirus infections in Italy?” was the question asked by PXR Italy to Italians in the latest survey on 13 May. The result is that more than 6 out of 10 people (66.2%) are afraid that the number of infections could increase again. Let’s ask ourselves: 1. are contagions really decreasing? 2. is there a possibility of a second wave (will the Coronavirus return)?

Second phase - PXR Italy

Coronavirus second phase in Italy: 7 out of 10 Italians don’t know what to do

“Are you clear on what can be done in phase 2 according to what the government says?” is the question asked by PXR Italy to Italians in the latest survey on 5 May. The result is that more than 7 out of 10 Italians (73.5%) are not clear about what can be done in phase 2; we are talking about workers, students and pensioners who, in the absence of clear information and directives, do not know how to behave in order to comply with the new rules.

Phase 2 in Italia

Coronavirus “second phase” in Italy: 18 million Italians are ready to leave

“Once the quarantine is over, after how many days do you intend to go out to meet friends or relatives?” is the question asked by PXR Italy to Italians in the latest survey on 30 April. The results are clear: half of the Italian population (between 18 and 64 years old) intend to go out in the three days following the end of the quarantine (phase 2).