The Coronavirus pandemic has paralysed various sectors of the world economy; in particular, the tourism industry has seen a sudden collapse and there is no prospect of a quick or easy recovery. This is a real short-circuit in one of the key sectors of the Italian economy, which generates around 13% of the national GDP, 15% of employment and over 40 billion euros in profits (source: World Travel end Tourism Council). Below are the most useful data for understanding the extent of the current crisis in the tourism sector in Italy (2020). Let’s ask ourselves: 1. how much money will Italy lose due to the tourism crisis? 2. where will Italians go on holiday? 3. how will tourism change after the Coronavirus?