Qualitative research

A qualitative market research aims to study people's motivations, thoughts and attitudes towards a phenomenon. PXR Italy offers companies an accurate qualitative research service, attentive to customer needs and result-oriented.

Qualitative market research services

We develop and conduct qualitative research with the aim of investigating in depth the behaviors, emotions and beliefs of the target audience. Qualitative research is useful for investigating the phenomenon under study in depth.

Qualitative research: the tools

Qualitative research boasts a wide range of tools: interviews, focus groups and observation grids are just some of them.

PXR Italy provides the client with a qualitative research team made up of highly specialized psychologists and interviewers.

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Ricerca di mercato qualitativa
Insight e ricerca di mercato qualitativa

Qualitative research: the power of intuition

Qualitative research is often conducted in synergy with quantitative research; while the latter aims to collect a large amount of data, qualitative research serves to contextualize them: to give it a "more human" voice.

Starting from qualitative data, the PXR Italy team extracts strategic, clear and accurate market indications.

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For more information and to request customized proposals based on your needs, please contact us using the form below.

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