Nutella Market

Download the report on the Nutella market

Report introduction: Nutella Market

The Nutella market flash report describes the results of the survey conducted on the Italian population: the satisfaction with this symbolic product was analyzed. The results show that Nutella is still a winning concept: about 70% of Italians "love" it. In particular, among Nutella lovers, women are in first place compared to men. Probably the most interesting data concerns the breakdown by age: as the age group decreases, the appreciation of Nutella decreases: it is conceivable that the growing healthy trend is felt more by young people, with potential negative economic consequences for Ferrero.

The quantitative survey on the Nutella market was conducted on a sample of 1,000 Italians, representative of the Italian population in terms of age-gender-provenance (95% confidence interval and 5% margin of error).

Discover trending reports