Our Academy develops training courses to meet the needs of companies. We believe that digital and analytical upskilling is the best form of medium-long term investment for every company on the market.
Big Data training courses
Here are some topics that are treated in the learning path on Big Data.
Analysis is a fundamental step in understanding how data moves. There are specific technical tools to know before making an analysis.
Key Performance Indicators (KPIs) are the main indicators that define the performance of a business or process. In marketing, there are several basic KPIs, which are essential for evaluating the success of your campaigns.
After the Big Data analysis it is possible to extract the insights. This is the fundamental Marketing Intelligence phase because it allows you to translate data into understandable and useful information for the business.
Training courses on Digital Marketing
Here are some topics that are treated in the learning path on Digital Marketing
Web Analytics are data and information about the online performance of a business. They concern social network analysis, website with Google Analytics, e-commerce sales trend and much more.
Knowing the Customery Journey (CJ) of users, online and offline, is important to understand the touch-points between customer and company. To study the CJ it is necessary to identify and analyze the data that define its perimeter.
Launching advertising campaigns requires knowledge of the main online promotion platforms such as Google Ads, Facebook Business Manager and Amazon Advertising. This knowledge is combined with the skills of reading and interpreting digital marketing KPIs.
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