Questa pagina mostra le pubblicazioni di PXR Italy Science Lab,
il luogo dove vengono condotte attività di ricerca scientifica.
Le seguenti pubblicazioni scientifiche sono volte a costruire il corpus disciplinare della Neuroestetica Computazionale. Clicca sui box per leggere gli abstract ed approfondisci i paper sui portali scientifici.
Computational Neuroaesthetics and Marketing applications
Computational Neuroaesthetics is the new discipline that integrates neuromarketing, psychology and computer science to develop digital contents aligned to users' psychological characteristics, such as personality traits. This chapter illustrates the importance of content aesthetics in marketing (advertising and product).
Colors and emotions
This review identifies a common thread in the description of color-emotion associations: when colors are represented with light hues and high levels of brightness, they tend to be associated with positive emotions. Furthermore, warm colors are considered more stimulating than cold colors, which are relaxing and less exciting.
Colors combinations: semantic meanings and emotions
This review explains how color combinations influence our perception and our aesthetic appreciation. In addition, the studies under review, which are purely qualitative, describe the semantic processing of color associations (according to the three pillars of the color-emotion space) and explain, through a mathematical formula and theoretical evidence, why the emotional intensity we experience in front of a pair of colors depends on the individual colors’ hues that constitute it.
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